Meet the Whole30 Executive Team

Melissa Hartwig Urban - Founder

Melissa is a six-time New York Times best-selling author who specializes in helping peole establish healthy boundaries and successfully navigate habit change. She has been featured by the New York Times, People, the Wall Street Journal, Forbes, The Today Show, and Good Morning America, and ranks #19 on Greatists Top 100 Most Influential People in Health and Fitness. Melissa has presented more than 150 health and nutrition seminars worldwide, and is a prominent keynote speaker on boundaries, building community, health trends, and entrepreneurship. She lives in Salt Lake City, UT

Erica Rozetti - President

Erica has a decade of experience in the health, wellness, and sports industry. She is a recent transplant to Scottsdale, Arizona, after a lifetime spent in California. At her core, she is an operator through and through. She is on a mission to further the reach of Whole30 and make outsized, positive impacts in its communities. Erics is a voracious reader, an avid traveler, loves to cook, and she's a connector - always making time for friends and family.